ON FACEBOOK CANVAS
Sr Art Director || Agency: VaynerMedia || Client: Halls, Mondelez
Tilt your phone left/right to follow an interactive back and forth conversation between two competing characters. Meet: Tough Love (Icy Mentho-lytpus) and Soft Love (Honey Flavor).
Facebook Case Study, 25sec avg Dwell Time, 14+pt Ad Recall, 13+ Message Association, Reached 22 Million People