BEING AN ADULT IS TOO HARD,
EAT CANDY FISH!
Sr Art Director || Agency: VaynerMedia || Client: Swedish Fish, Mondelez
We created the first ever social sitcom to build brand presence with fresh out of college millennials. Through social listening, we discovered that our audience is coping with the stress of being a first time adult. So we created a story about 4 roommates living with a life sized candy fish to position the product as the prefect escape from all that tough #adulting.
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