Sr Art Director || Agency: VaynerMedia || Client: Unilever
HOW IT HAPPENED
Our team jumped at the opportunity to do something special with winners of the Dove Men + Care, Deodorant, Caring Coach of the Year Award, 2016. The winner expected a pep rally in their honor but didn't realize that our film crew assembled players past and present, young and grown alike, to show Coach Larry Gilmer exactly how important his impact truly became.
6.4+ million views, 23k+ reactions, 1.5+ comments on Facebook alone.
Capitalizing on this opportunity, the brand challenged us to also capture a product focused story while on the ground. We successfully created and sold in two additional :15sec TVC's.
Telly Award, Online Video: Household Products/Packaged Goods
Telly Awards 2015