TO ALL DADS,
Sr Art Director || VaynerMedia || Client: Dove Men + Care, Unilever
Leveraging the DM+C influencer community, dads share reflections, anecdotes, and advice on fatherhood. Vignettes were amplified across brand and influencer channels on Twitter, Instagram, & Facebook. Original content facilitated the launch of the brand on the Medium, the first endeavor into longer form content for Dove Men.
- 21.9% average engagement rate for Twitter content exceeding the client benchmark of 4-5%
- Sentiment towards the campaign was extremely positive among both men and women, with men chiming in with their own advice and fatherhood experiences.
- Sentient on Medium launch was 100% positive.
• • •