WHAT MAKES PRO FOOTBALL PLAYERS TRULY STRONG?
Sr Art Director || VaynerMedia || Client: Dove Men + Care, Unilever
THE SOCIAL CAMPAIGN
- Reveal pro athletes' most beloved highlights, contrary to popular belief, may actually happen 'off-the-field'
- Pre-roll on NFL Twitter content
- Social Content from both brand and influencer channels
(Twitter, Instagram, Facebook)
Creative starts with stereotypical sports moment but quickly reveals a different, more intimate, scene.
"I go to work as a football player, but... I was put here on earth to be a father."
- CARSON PALMER